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Social Commerce: It’s About The Experience, Not The Sale
A while back, we were hearing a lot about the concept of social commerce — or the ability to drive sales through social networks. Remember when all those retailers opened Facebook storefronts, and...
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Creating A Precious Brand Experience With CRM
Nowadays, it’s more important than ever to create a great customer experience. If you work for a multichannel retailer, you’re not only competing with brick-and-mortar counterparts, but also online...
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Looking At Pop-Ups Through New Lenses
Anyone who has read my blog knows that I’m a strong partisan for pop-ups. Okay, I’m not just a supporter…I’m obsessed with them. Specifically, I’m so intrigued by the planning process. How brands and...
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Xbox One Or PS4: Which Will Dominate The Holiday Season?
Unless you’ve been living under a rock, you probably have heard a bit of hubbub around the release of the Xbox One and PlayStation 4 systems. Although Xbox One and PS4 have already hit store shelves,...
View ArticleWhy Your Content Needs A Social Life
Over the past two years, social’s role in B2B marketing has become more difficult to ignore: Up to 84% of C-level/VP executives have used social media or online professional communities to facilitate...
View ArticleIs Your Content Under the Influence(r)?
By now, you most likely have seen the research from Nielsen, which indicates that 92% of consumers trust earned media over any other form of branded advertising. Well, the B2B world has experienced a...
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Storytelling Lessons From Pixar
If you told me you saw a Pixar movie and didn’t cry, I would say you were a filthy liar. Ever since the release of Toy Story in 1995, the production company has consistently struck an emotional chord...
View ArticleAs Content Marketing Budgets Rise, B2B Firms Share Their Top Priorities
As a company entrenched in the content marketing world, it’s always exciting see how B2B firms are identifying their challenges, setting goals and prioritizing their investments for the year ahead. In...
View ArticleAre You a Content Marketing Innovator?
A top goal for all B2B marketers should be to constantly test new tactics, whether that means experimenting with new formats, or different approaches to content messaging and design. However, 72% of...
View ArticleAre Your Content Messaging and Formats a Match Made in Heaven?
My favorite Bravo TV show, Newlyweds: The First Year, premiered earlier this month. To say I’m ecstatic is an understatement. Each season chronicles different couples as they go from their wedding day...
View ArticleDon’t Call It a Comeback: The New Era of Newsletters
The email newsletter has been around since the dawning of the World Wide Web. Now, there are digital publications, newsletters and aggregation services to speak to a variety of audiences, topics and...
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Newsjacking: What Great Content Marketers and Donald Trump Have in Common
Technology has accelerated and shaken up the traditional news cycle. People from around the world weigh in on current events through Twitter. Breaking news is mined from Instagram posts, tweets and...
View ArticleIf You Build It, Will They Come? Selecting the Right Interactive Formats for...
The powers of digital tools, platforms, and custom coding have opened up a whole new world of content marketing. Rather than being stuck in the same rotation of “infographic, white paper, eBook,...
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6 Ways To Craft Quizzes That Engage Your Buyers
Pop quiz: What’s a great way to engage buyers, encourage them to rate or assess their current strategies and connect them to an end goal or potential? The not-so-surprising answer is quizzes and...
View ArticleWhat Marketers Can Learn from Prince
Last week, the world was shocked by the death of Prince — the almighty Purple One who has inspired so many people with his music, incredible fashion sense and devotion to being true to himself. I...
View ArticleMake Content Great Again: Why We’re Embracing the Election Madness
Love it or hate it, election season impacts us all. This election season in particular, we’ve seen a tremendous shift in how people exercise their free speech and support their candidates. The current...
View ArticleAre You Ready to Serialize Your Content?
On average, Americans spend 24.3 minutes driving to and from work each day. This may not seem like much, but it adds up to more than 100 hours of commuting time each year — time you could spend...
View ArticleWhose Content Is It Anyway? Start Aligning Your Format Decisions With Buyer...
New content formats and platforms are cropping up by the day. Some tools enable marketers to implement interactive content in a more efficient way, while others create personalized content experiences...
View ArticleWhy Your B2B Organization Needs an Internal Empowerment Program
Your sales reps play an important role in getting your brand and content in front of the right people — especially on social networks. But what if we told you that despite your best efforts, you may be...
View Article3 Steps to Build Your Buyer-Focused Messaging
Messaging is the critical link between what you know about your buyers and how you apply that knowledge to content creation. Moreover, successful messaging reflects the wants, needs and challenges of...
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